FAQs

Do Facebook Ads Work for Realtors?

Yes, Facebook ads for realtors work. Successful real estate marketing has to include Facebook ads as part of the marketing mix.

Facebook Ads can help you capture leads (seller and buyer leads), increase traffic for open houses, and maintain your brand with your target audience - whether that is a future homeowner, current homeowner, or real estate investor.  

Your future prospects are on Facebook in higher numbers and for longer periods of time than any other marketing channel bar none. 

Your success with Facebook Ads depends on your strategy, consistency, and ongoing campaign adjustments.

With Facebook ads, an entire world of potential opens up for marketing real estate.

How Much Does It Cost to Run Facebook Ads for Realtors?

You can spend as little as $1 per day. And there is no upward limit on your ad spending. Your business goals and campaign objectives play a factor in your Facebook spending. And results are proportional to your ad budget. 

Why Facebook Ads for Real Estate Agents?

Because the Facebook ad platform offers an unrivaled rich, diverse, and deep level of ad targeting options that no other advertising platform can provide. This allows you to reach your ideal target customer very efficiently. This cannot be achieved with any other marketing channel.

What Changed with Facebook Ad Targeting to Adhere to Fair Housing Guidelines?

But these changes have had minimal impact on the results you achieve because you can drill down on other exact interests that define your ideal target customer. Plus, you can produce and write ads that appeal to specific audiences, genders, and ages. 

So read on if you want to know how best to run ads that deliver results.

What you need before running ads:

Proven tactics that generate results.

We have tested these ad strategies in our agency with real estate clients nationwide to generate buyer listings, seller leads, awareness for open houses, and omnipresent awareness with the target audience in local markets to more effectively farm territories.

The benefit to you: a shortened learning curve that has been tested, which you can implement now!

Read our related post on marketing to all levels of the real estate sales funnel using Facebook ads, and using Facebook ads to grow seller listing leads.

3 Core Pillars of Success for Real Estate Ads on Facebook

Campaign Objectives

Many beginning their ad journey are introduced to Facebook ads with the infamous Boost Post, which is part of the Engagement objective – you should stop using that now as most of that ad spend is wasted (related post here on why and another post here on Boost Posts vs Facebook Ads, which is better?), and there are far more effective campaign objectives that align to business goals. 

The Engagement Objective (i.e., Boost Post) is solely focused on:

• Likes
• Shares
• Comments

These are vanity metrics. With this objective, Facebook seeks people in your audience that are likely to like, comment, or share on almost anything. And you can't deposit likes, shares, or comments in the bank. 

Ad Targeting - Essential for Success

The targeting you choose (i.e., interests) for your ads is one of the most critical determining factors to success and your ability to generate seller listing leads and buyer leads.

Why?

Show your ads to the wrong audience, and it doesn’t matter what else you do or what you offer. You won’t be successful.

The best part is that with Facebook's ad platform, you can be precise and targeted, so your ads show to your ideal prospects, and you get results that deliver leads. But equally important, you have Facebook's ad algorithm behind your campaign working to deliver results. Remember, it wants you to succeed and is very effective at learning to deliver results over time. 

The Buckets for Facebook Ad Targeting:

So without further ado, here are the 10 proven Facebook ad tactics for realtors (not in order of importance).

The main benefits of Lead Ads are:

Below is a realtor Lead Ad example for seller listings.

After the prospect clicks on the "Learn More" button, they are taken to the next step. In this case, the realtor added an optional pre-qualifying question - Are you Buying or Selling?

You can ask different types of questions that what is displayed here, and more questions, but you do have to be careful. There is a proportional decrease in the number of leads (i.e., conversions) as the number of questions increases. And some questions can get your ad disapproved. 

Most importantly, though, asking for too much information is like meeting someone you have never met before at a networking event and right away they ask you a bunch of questions - it's not going to go over well and will likely put you off. 

After the prospect clicks the "Sell" or "Buy" button, they are taken to the contact form. Facebook fills this information in automatically, so it makes the process seamless for the user to submit their information to you. This example is on a mobile device.

The intent of a consumer in the buying or selling bucket has a higher likelihood of needing a real estate agent among a whole host of other products and services.

Facebook knows these consumers from its rich behavioral data sets that include online and offline data about these specific consumers.

Here's a short list of some of those relevant interests:

This is only a partial list. Needless to say, Facebook knows what sites these potential Buyers and Sellers are visiting and how often, among other sources of data, that indicate the prospect's interest in buying a home or selling their current home. 

Targeting Real Estate Websites:

What’s MOST important about targeting sites like Zillow, Realtor.com and others is that these companies spend big dollars ($$$$) creating brand awareness for their apps and driving people to their websites. They are sending millions of people to these websites to actively look for properties, or trends in real estate, estimated home values, and more. Facebook knows who these people are, and they are available to you to target. You are benefiting from the ad spend these companies are investing in traditional and digital marketing!

Example of Audience Size with Buyer and Seller Audience Targeting

Suppose you're a realtor in San Diego that focuses your real estate efforts in the northern part of the county. 

With the above Interests and geotargeting of 15 miles in San Diego (15 miles is the smallest geotargeting for Special Categories of Real Estate and Mortgage), we identified an audience of 1.3m to 1.5m - a large audience indeed. 

When is an audience too large in Facebook?  

For specific ad types (Lead Ads and Lead Generation), large audiences are more effective. Facebook works off of data, and the more data it has, oftentimes, the better it performs at achieving your campaign objectives. So, no, this is not too large of an audience, depending on the campaign objective and your ad budget. 

For brand awareness and related campaign objectives with a smaller budget, I would narrow this down with further income, age, and geography segmentation. 

Can you segment and identify people in specific income demographics? 

Sort of...

But I thought you said Facebook won't allow you to segment on income?

You cannot explicitly segment on income within Facebook for real estate, but the workaround requires a bit of creativity. Segment on other interests that you know your ideal customer has in these income brackets. 

For example, what if you wanted to target people with 6-figure household incomes. 

Consider the following sample of segments:

This is a good-sized audience within the geographic targeting selected above - between 500k and 600k people. 

Home evaluation leads can be one of the most effective real estate ad campaigns you can run to fill your pipeline with new prospects.

The below Facebook campaign generated seller listing leads consistently at less than $6 per lead by running an ad with free home valuations. You can pique people’s interest in their home valuations by showing them what other homes are valued at.

And the cost per lead from this campaign:

Real estate testimonial ads on Facebook can be very compelling at building trust and social proof with your target customer.

Social proof and trust are critical to growing your long-term lead generation efforts. (read my related post on unstoppable lead generation technique.)

You can build testimonial ads with past home buyers and sellers as single image ads, carousel ads, video ads, and more – there are many options.

And you can land the ad traffic on a page on your website with the testimonials proudly displayed.

Running testimonial ads is more about ongoing branding – part of creating that digital yard sign and creating omnipresence and mindshare in your community.

Testimonial ads are powerful social proof. And remember, if you use a Brand Awareness campaign objective, you can advertise for as little as $1 - $5 per day.

If you’re going to create a steady flow of leads ongoing, you have to be branding yourself, too…not just focused entirely on seller leads (a related post here is helpful for understanding real estate Facebook ad strategy at different levels of the sales funnel).

Example of a Video Ad of a home tour for a buyer lead:

How much exposure can you get with video ads?

Imagine 65,000 impressions in the area where your target customer lives for pennies per view - $0.01-$0.05! 

Where else are you going to advertise where you can get someone to view your ad for pennies?

Another reason why Facebook is such a powerful platform for you.

If you’re not embracing what Facebook has to offer, you’re missing a significant opportunity.

Many advertisers do very little planning, but…

If you plan around the season, calendar events (holidays), and your properties, you will be far more successful.

Below the screenshot is the campaign planning guide in Excel that you can download to help get you going – there are 3 tabs (I’m only showing you one here) that will help you plan and organize an effective Facebook campaign.

Postcards, flyers, door hangers, and local community papers are still standard tactics for creating awareness for realtors within the geographic area you’re farming for real estate leads.

But, did you know…

You can create a Custom Audience of all the people that go to your website from these direct mail campaigns or other traditional marketing. People will see your website address on your postcard and manually type it in on their phone or desktop computer to learn more. 

And here's a trick: 

If the URL is not user-friendly (e.g., it's super long and you can't put it in direct mail pieces), you can buy a vanity URL that redirects to your existing website or landing page and track everyone that went to that specific URL. For example, BestRealEstateSanDiego.com that redirects to a specific landing page or website, and only those people are captured in your Facebook Custom Audience. 

This tactic extends the life of your expensive traditional marketing efforts into the digital channel where you can market to that person in Facebook ongoing for up to 6 months. We call these integrated marketing campaigns. And the benefit is higher ROI on your ad spend because you extended the life of your traditional marketing dollars. It costs very little to do this. 

Did you know you can see what ads your competitors are running? 

It's easy.

You can use this to see what they are up to what properties are they pushing. What are their image and copy like in their ads? How many ads are they running? You can use this also to build up a swipe file of ad ideas you can leverage in the future. 

But keep in mind, you cannot see how much they are spending or what ad targeting they're using. 

Here how to see their ads and what you will see. There are two ways to get to a page's ads and it depends on what version of a business page they currently have. 

Method 1: 

Go to a realtor's Facebook page and scroll down the left-hand menu and you should see a section called Page Transparency. Click here. 

Once you click on Page Transparency, you will see a button titled, Go To Ad Library - click on that.

And if the page has ads running, you will see them listed; and if they do not you will not, you will not see any ads. This example shows this realtor’s Facebook page launched two ads in August (below). 

Method 2: 

If you don't see a section for Page Transparency on the left-hand menu, go to the page's About section and then click on, See All.  

Retargeting Audiences - Custom Audience:
If you have a customer list of a decent size (at least ~200 people), you can load that audience in Facebook and retarget it with ads. Perhaps these are people purchased some time ago and may be good candidates for selling or even buying a second home. You can run inexpensive ads to these audiences to maintain mindshare and brand awareness. 

Lookalike Audiences based on your customer list:
What if you could find people with very similar Facebook profiles to those in your past customer list? Those people will be a good fit for your real estate services too. 

This is another workaround to the targeting limitations that Facebook applies to real estate. While you can't segment on demographics like income, gender, age, and education, loading a list like this already has ideal segmentation. 

To summarize, I presented 10 Facebook ad strategies for real estate that included campaign strategies, ad types, and audiences that you can implement for improved success.

If you want to grow your lead real estate leads this year and gain a solid competitive advantage over your slower, less sophisticated peers, Facebook ads for real estate will help you secure your niche and capture more leads and sales.

The tactical ad strategies presented above are just the tip of the iceberg – many more targeting options exist.

With Facebook, you can be incredibly targeted and endlessly creative in how you sell real estate and reach the home buyer or seller audience.

Don’t let your competitors steal your customers!

If you need help with your local Facebook advertising, we can help. Please call or email today and find out how we can help you win in your market.

Related post: Common Facebook Ad Campaign Questions and Answers

One of the most common technique Realtors use to get “seller” leads is through direct mail – a full or half page 2-sided glossy page distributed to homes in an area. Many realtors, especially independent realtors, or new realtors often have a difficult time spending the $2,500 cost (on average) of sending postcards. (see our related posts, Facebook Ads For Realtors: 10 Killer Ad Strategies, and Targeting The Real Estate Sales Funnel With Facebook Ads).

So the oft-asked question we get is:
How can I get more seller leads and for less investment than what I’m investing in traditional marketing?

The answer: 

Facebook Ads, specifically Lead Ads. Which is one of the best ways to generate real estate leads – which you will see why shortly.

Lead Generation on Facebook allows you to collect the contact information from people who are interested in potentially selling their home.

Why Facebook Ads Work Better

Unmatched Segmentation, Precise Interest and Behavior Targeting, Combined With Demographics

Facebook’s ad platform provides unmatched psycho-demographic segmentation and targeting that no other advertising platform offers anywhere in the world.

Unlike the carpet bombing that occurs with direct mail (carpet bombing because you’re merely hitting a neighborhood with almost no segmentation other than by zip code or postal carrier route), Facebook allows realtors and real estate investors to be very targeted and discrete with their ad spend – the benefit of this is more leads, less waste, and a better return on ad spend.

What’s unique about Facebook’s ad platform – and what makes it stand out among all the advertising channels you have available – is that Facebook’s ad platform provides both online Native Data which it collects from its users but also it merges offline Third-Party Data with its online data. These data include not only basic demographics like age and gender, but also factors like homeownership, household income, home market value, married or single, kids in the house by age, and even whether there’s an immediate interest in Realtor.com or Zillow. Facebook even goes as far as purchase behaviors such as “first-time home buyers” (this is an actual targeting behavior on Facebook). And most importantly, when you advertise on Facebook you’re reaching the decision-makers right within their newsfeed, not just a mailbox with all the other junk mail.

Consumer Behavior Changes Affect Your Advertising Strategy

The other factor to consider is consumer behavior:
People spend up to 3-4 hours per day on their phone and an hour of that time is spent on Facebook! No other advertising channels – traditional or digital – provide this level of access to your target audience. As a matter of fact, if you summed up the number of time people spent on the next 10 most popular social apps (i.e. YouTube, Google, Twitter, Pinterest, SnapChat, etc), it would not sum to the amount of time people spend on Facebook.

To grow leads, you need to be where your audience spends their time.

Why Facebook Lead Ads are Best To Capture Seller Leads

Lead Ads are a specific Facebook ad type that allows you to add a form to your ad where you can collect information from people that include name, address, etc right within Facebook – the person never has to leave the platform.

“Oh but I send my traffic to my website, where there’s a form to fill, why not send the traffic there?”

The reason these forms in Lead Ads work better than sending traffic to your website is that when people view ads on their mobile phones, filling out a form on the web can be challenging. Lead Ads on Facebook pre-fill the form right within Facebook with the information that the user has already given to Facebook, so submitting the form can be a one-touch event.

We have run tests that show that Lead Ads convert as much as 12 times better than a form online, YES, 12 times. In one example, we received 505 forms with lead ads versus 42 forms submitted via a form on a website landing page during the same period.

Facebook Lead Ads to Acquire Sellers – A Case Study

The technique we use to acquire active sellers for realtors is with the hook, for example, “Your home is worth more than you think”

The Audience

For this campaign, we choose an audience of 300,000 people within a 10-mile radius of our desired area. We selected this area by dropping a pin and adjusting the mile radius.

Within this geographic area, we chose the following psycho-demographics:

• Homeowners
• Age: 33 – 65+ years of age
• People who had been browsing sites like Zillow, Realtor.com, and Trulia (all behaviors you can target inside Facebook)
• Excluded other realtors from seeing this ad

This ad’s value proposition is that you will be surprised about how much your home is worth, it creates a sense of urgency by indicating that prices are up (so take advantage now). It offers a FREE evaluation of your home’s value and a call to action – Learn More.

Equally important is the image in the ad.

We tested images of people moving boxes, realtors showing homes, homes with sold signs in front of them, but the best performing ad was one clearly showing a map (of the area we were targeting) with actual values of homes for sale in the area – this is customizing and aligning the ad creative with the target audience – we weren’t using some generic image that didn’t resonate with the target audience.

The form

The form requires people to fill out the property address (what property they wanted an evaluation for, along with their name and email.

The results

In 1 week, we reached 3,481 people (Reach in Facebook is defined as the number of unique individuals that saw the ad), and received 22 forms at a cost of $5.81 per form fill on average.

Now, these results do not mean that all 22 leads resulted in a home listed – converting a lead to an actual customer is referred to as the lead to customer ratio and that part relies on the realtor’s ability to close leads.

But this conversion process from lead to an actual customer is no different than any other form of advertising. For example, when you send out a postcard, you don’t expect all the leads you get from that effort are going to turn into customers. This is what realtors tell me, “yes, but if I send out a postcard, I know I will get 1 or 2 listings”.

So I invite you to do this math – I think you will be surprised.

Stay with me here…

Volume of Leads Higher with Facebook Ads, & Cost per Lead Lower – Actual Results

Realtor Postcard Results

If a postcard costs you $3000, and you got 2 listings, that means that 1 listing costs you $1,500.

Facebook Ads Seller Lead Results

If this same realtor spends $3,000 on ads with Facebook, the realtor would have received between 400-500 leads.

Even if you ONLY close 1% of those leads to actual customers, you’d receive 4 listings.

However, because the target audience generated from the Facebook ads is so much closer to the ideal seller demographics (because of the precise behavioral and demographic targeting that Facebook provides) versus a carpet-bombing postcard where there’s no down selection for the target audience, the closing ratio is higher than 1%. In fact, in a recent campaign, a realtor we worked with received 10 leads, from which 3 turned into clients – a 30% conversion rate from lead to customer.

Now, turning a lead into an actual client is where your effectiveness at sales comes into play – Facebook delivers pre-qualified leads very efficiently, but turning a lead into an actual client (your lead to customer conversion ratio) does require a good sales effort on your part.

However, we know from hundreds of campaigns that the quality of the leads that will come from Facebook is, by far, better than the ones coming from a blind, carpet bombing postcard tactic with expensive postcards.

Pause for a moment and think about how much waste is involved with postcards? There’s no segmentation or targeting other than geography generally (zip code or carrier route), and then layer on the fact that most of the direct mail pieces go straight into the garbage – this doesn’t happen with Facebook ads.

There’s no segmentation or targeting other than geography generally (zip code or carrier route), and then layer on the fact that most of the direct mail pieces go straight into the garbage – this doesn’t happen with Facebook ads.

What else can be done?

The greatest power of digital marketing is that once someone sees your ad, you still have access to them and are able to remarket to them ongoing for months – not possible with traditional advertising. With a postcard, once that goes in the trash, the “impression” is gone. In the case of Lead Ads, for example, you can re-target to all people that saw your ad as well. People that opened the lead form on Facebook, but did not submit it. On Facebook, you can serve the ad to those people again greatly increasing your conversions and leads further; this is something that you just can’t do with traditional marketing.

AND….. one more thing….chatbots!  Read about how chatbots can help you here!

Layering Ads Is Another Advantage

Layering ads is a highly effective digital tactic.

For example, you can advertise listings where the goal is to send people to your website to view the listing. Well, perhaps these people may need to sell in order to buy, so now, since they’ve been to the site to view a property, you can now put them in a bucket of people, called a custom audience, and you can select this audience to serve them the “seller” Lead Ad we’ve been talking about. You can do all of this for a tiny fraction of what you spend with postcards.

The biggest objection we find realtors have is the fear of trying new media, but once they do and they see the results, they don’t turn back. Give it a try!

Let us know what questions or comments you have below. If you found this post helpful, would you mind tweeting it out as well. [Tweet “How to use Facebook Lead Ads to generate motivated seller leads. #realestate #facebookads”]

If you’re boosting posts from your page, read our latest post on the differrences between Boost Posts and Facebook ads and why you need to be running Facebook ads NOT Boost posts, and one additional post, are Boost Posts worth it?

The unique ability of Facebook’s ad platform to target prospects at all levels of the sales funnel, combined with flexibility in budgeting and robust targeting features makes it one of the most effective ad platforms for realtors (never mind the fact that the average consumer spends an hour per day on Facebook!).

I will walk you through the importance of the real estate sales funnel, but most importantly, how your Facebook ad tactics change at each level to nurture more buyer and seller leads. (Read our popular related post, How To Get Seller Listing Leads With Facebook Ads)

For each of the 3 levels of the sales funnel, I will cover:

• The goal
• Facebook campaign objectives
• Facebook ad content differences
• Budgeting
• Targeting differences

But first, let’s briefly discuss the concept of a sales funnel and why it’s important.

What Is A Sales Funnel?

A sales funnel is a framework for placing potential customers or audiences in a hierarchy that is defined by their differing needs at each level of the funnel and by the amount of time each customer segment is away from becoming a potential client or needing your realtor services.

Advertising without the context of a sales funnel means your ad tactics are not well planned and only focused on any one area of the sales funnel with no clear overall strategy. The result of this is that you’re competing with all the other realtors focused on that same goal and your advertising is far less effective.

The Different Levels Of The Sales Funnel

Below is a graphic depicting a sales funnel.

Top Of The Funnel - Awareness:

At the top of the funnel, we have the Awareness stage. These people are the furthest away from becoming a buyer or seller lead.

The reasons this audience may be further away from becoming a customer are many and varied – perhaps they don’t have enough equity in their home to sell now, or maybe they are waiting for their kids to move out of the house before selling.

However, just because they are not ready to act now does not mean they will not be in the future. Actively marketing to this stage creates awareness that will increase demand and grow leads lower in the funnel at a later point.  By advertising at the top, you are cultivating future leads that other realtors are not. Traditional tactics commonly used by realtors that advertise to this segment are community garage sales, food drives, etc.

Without advertising at the top, you are left to fight with everyone else at the bottom.

Branding and awareness at this level of the funnel builds trust and familiarity – people feel as if they already know you. This is why big brands spend so much money on branding and awareness ads. They are building awareness and creating familiarity with the brand. And if you’re worried it’s expensive to do this with Facebook ads, it’s not…stay with me here; I will cover budget examples at each level of the funnel down below.

A Side Story Example

Some of you may have heard me talk about how my wife and I arrived at our decision to choose the realtor to sell our first home, but it was a result of years of awareness built up with one particular realtor. Now, this was just before Facebook ads were available, but he was everywhere we went in our community consistently. We saw Claude’s face in the for sale signs, in the grocery store that we frequented, and had his direct mail pieces on our kitchen counter. We lived in this community for four years, and Claude had a presence that nobody else had. So, when we started thinking about selling, he was front and center in our minds and therefore our decision-making.

The adage, out of sight, out of mind still rings true today.

Middle Of The Funnel - Consideration

People in the middle of the funnel are in the Consideration stage, and they are closer to potentially becoming a lead. Perhaps it would just take a special deal or situation to get them to act – perhaps the value of their home was greater than they thought and they can now sell with enough equity to move up to a bigger home.

Bottom Of The Funnel - Leads

People at the lower part of the sales funnel are actively looking to buy or sell. These are people that need a realtor and are ready to act.

Goals, Objectives, Ad Content, Budget Consideration For Each Level Of The Funnel

Awareness – Top Of The Funnel

Goal:

• Branding
• Mindshare

If you’re not familiar with Facebook’s campaign objectives, it provides more than a dozen to choose from that align with specific business goals. Many people are familiar with the Boost Post objective (referred to as Engagement as well), but this is only one of a dozen different campaign objectives to choose from (a related post here on  Boost Posts vs Facebook ads and why you need to be running ads, not Boost Posts).

Here are the Facebook campaign objectives – you can see they have different objectives to choose from at each level of the funnel. In this case, Facebook is referring to the three tiers of the funnel as Awareness, Consideration, and Conversion.

Facebook Ad Content:

Because the audience at the Awareness level of the funnel is not ready to buy or sell, the advertising goal is to get your image and your brand in front of the audience on a consistent basis. So the actual ad content, for example, can focus on, “Top Realtor in 2017”, or “Leading Agent in Morgan Ranch – these are just examples but notice that we’re not trying to capture a lead – just build awareness.

Budgeting:

For the top of the funnel advertising on Facebook, you can spend as little as $150 per month creating ongoing awareness and mindshare with potential prospects.

Targeting:

• Geographically: focused on the local neighborhoods that you are farming at a minimum

Consideration – Middle Of The Funnel

Goal:

• Traffic capture to nurture leads into potential prospects

Facebook Ad Content:

• Listings, market updates, open houses.

Budgeting:

• Because these are lead acquisition ads, you need larger budgets – a good starting point is $400/mo

Targeting

• Geographically: focused on the local neighborhoods that you are farming at a minimum

Leads (Sellers) – Bottom of the Funnel

Goal:

• To acquire seller leads

Facebook Ad Content:

• Prices in your neighborhood are rising. Find out how much your home is worth with a FREE online home evaluation report.

Budgeting:

• A minimum of $700/mo – If you are running lead ads to capture real potential sellers, you will need a higher budget than what is necessary at the top or middle of the funnel
• Leads at this level can cost $20/lead or more so larger budgets drive better results

Targeting

• Geographically: focused on the local neighborhoods that you are farming plus homeownership at a minimum

Managing Facebook Ad Budgets

Remember budgets for Facebook ads are typically set up by the day. This setup facilitates running multiple types of campaigns even with a smaller budget.

The way to manage a budget is to plan by the week. For example, when we recommend a budget of $700 per month for Lead Ads, it really means a daily spend of around 25 dollars per day if you spread 700 into 30 days.

However, you could decide instead to spend $100 dollars per day for 7 days and spend the same 700 dollars. In other words, setting a daily budget and stopping ads when you reach your target budget will give you the flexibility to plan for a smaller budget even if you choose to run campaigns that are more expensive. This technique also allows you to run multiple campaigns and stay within a target budget.

Example With Limited Ad Budget

Here's an example of how to plan your budgets with a limited budget yet targeting all areas of the sales funnel:

The benefit of this planning is that it allows you to plan and control spending at all levels of the funnel.

Placing your Facebook advertising tactics within a sales funnel and allocating budget at different levels of the sales funnel will allow you to become a far more successful realtor and the advertiser and to differentiate yourself over the long haul from your competition.

Still have questions? Please ask them in the comments below – I welcome comments and questions, and it helps the community as a whole.

Read our related post, Facebook Ads For Real Estate Agents: 10 Killer Ad Strategies